Internet guru Seth Godin wrote recently to remind us how “everything you do now ends up in your permanent record”:
http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html
While this has been true for almost a decade now, SO much of what people send online makes them look bad – just ask the Drunken Pirate Teacher.
There are many ways now to publicize yourself online that can actually make you look good when someone “googles” you: from Blogging, to Twitter, to an Interfolio Portfolio.
All of these are worth learning about, and learning how to use effectively, to help you build your own personal brand online.